Filipino creators Raco Ruiz and Abi Marquez continue their winning streak at the 2025 Hashtag Asia Awards, taking home the same honors they won just last year—marking a true back-to-back victory for the NYMA talents.
Held on June 13, 2025, at Sofitel City Centre in Singapore, the Hashtag Asia Awards celebrate excellence across the social media landscape in Asia. With 42 categories spanning campaigns, platforms, agencies, and creators, the awards spotlight the best in digital storytelling and influence across the region.
For the second year in a row, creator and visual artist Raco Ruiz clinched a win—this time bringing home gold in Best Campaign by a Macro Influencer for his witty, standout work with HP Smart Tank.
@racobell Broski I found the right one for you, chong. Pare, just dive right in with the HP Smart Tank. Kaya just follow my lead pare. Get special discounts when you get HP Smart Tank until January 31, 2024! There’s also a FREE ThermoFlask with your purchase when you register at smarttankrewards.com! Visit: https://bit.ly/SmartTankRaco to learn more about the HP Smart Tank! Buy Online: https://bit.ly/HPLazadaFlagshipStore or https://bit.ly/HPShopeeOfficialStore or visit any Authorized HP Reseller Store near you! DTI Fair Trade Permit No. FTEB-178910 Series of 2023.
Likewise, Abi Marquez, known for bringing Filipino flavors to global audiences, earned the Bronze in Best Campaign by a Mega Influencer for her delicious collaboration with Star Margarine’s SUSTANSYARAP campaign. Her back-to-back win further proves her strength as one of the region’s most influential food creators.
@abigailfmarquez What’s your favorite childhood snack? 🤔🍰 The nostalgic fluffy layers with rich creamy filling — inipit is irresistible! ASC Ref. Code M0095P121224S #food #foodlovers #foodlover #foodieph #foodie #delicious #fyp #tiktokfood #foodtok #recipe #cooking #foodlover #delicious #yummy #abimarquez #lumpiaqueen #SustansyarapRecipes #ParaSaAkingSTAR ♬ original sound – Abi Marquez
This year’s wins reinforce the growing regional influence of Filipino talent and highlight NYMA’s continued mission to empower world-class creators.
NYMA also celebrates other internationally recognized names in its roster, including actress and content creator Kristel Fulgar, Asia’s Romantic Balladeer Christian Bautista, beauty creator Adelina Eugenio, and storyteller and cycling advocate Buji Babiera—who were also recognized as nominees at this year’s Hashtag Asia Awards.