Trade Secretary Cristina Roque has met with executives of Pan Pacific International Holdings Corporation (PPIH) to expand trade opportunities for Philippine products.

PPIH is the Japanese retail powerhouse behind Don Quijote and Don Don Donki store chains.

In a statement on Tuesday, DTI said the meeting, held on May 19 in Tokyo, centered on expanding the sourcing of Philippine products for inclusion in PPIH’s global store network, particularly in Japan, the United States, and other Asian markets.

The recent engagement with PPIH officials is in line with President Ferdinand R. Marcos Jr.’s directive to deepen trade and investment ties with key global partners, with the representatives from both parties eyeing collaborative solutions to address regulatory and packaging requirements, facilitating smoother entry of Philippine products into foreign retail markets.

During the meeting, PPIH expressed strong interest in increasing the visibility of Filipino-made goods in their retail ecosystem, both as standalone Philippine-branded products and as ingredients or components for Japanese-packaged offerings tailored to local markets.

PPIH identified food and wellness items, natural and sustainable home goods, and unique lifestyle products as key areas of sourcing interest.

They also expressed interest to connect directly with more Philippine exporters and manufacturers, beyond current intermediaries, to gain better access to new and trending products.

“We welcome every opportunity to introduce Filipino products to the world — especially through partners who share our commitment to innovation, inclusion, and excellence. As we work toward a more dynamic and future-ready Bagong Pilipinas (New Philippines), engagements like this underscore our dedication to creating new market avenues for Filipino enterprises,” Roque said.

DTI said that while PPIH noted that opening a Donki store in the Philippines remains a long-term consideration, executives acknowledged that a successful sourcing partnership with the Philippine government and exporters could play a significant role in including the Philippines in future regional expansion plans.

“As we navigate the complexities of a rapidly changing global economy, we are guided by a fundamental principle: alone we can only do so little, but together, we can achieve so much,” Roque added. (PNA)